The Art of the Deal was first published in 1987. As you may have noticed, the book was written many years before Trump ran for president. Here, the focus is on Trump the businessman and his journey to becoming a billionaire. The book reveals his biggest deals, the negotiation tactics he used, and how he handles branding, marketing, and public relations. It summarizes Trump’s personal secrets to achieving success.
Through examples from his various ventures, Trump shares both his mistakes and his victories in detail. He reflects on the thoughts and strategic decisions that helped him become one of the most well-known billionaires in the United States. Trump doesn’t just offer valuable lessons on investment and success—he also dives deep into the psychology of business and professional relationships.
Let’s agree—there’s a lot we can learn from someone who’s a master of communication and public engagement. You don’t beat seasoned politicians by accident. You don’t succeed in real estate, television, and politics without knowing a few things about how to win.
